Affiliate Launch Brief - UGC Closer Kit Tax Season Sale

A note from Elisabeth 🖤

Thank you for being part of this launch. I hand-picked you because I trust your voice, I respect your audience, and I know you genuinely care about helping creators charge what they're worth.

This brief has everything - the offer details, your commission, ready-to-use content templates, a 10-day plan, and the full script library so you know exactly what's inside the kit. You don't need to figure anything out. Just be yourself, share your honest experience, and the product does the rest.

I built this from 15 years of closing deals in boardrooms at Criteo, Bloomberg, and Deel. Now it's built for creator DMs. Every script, every tool, every framework - rebuilt so any creator can use it in 60 seconds.

Let's make March 30 count. 🖤

Part 01

Your Commission

This is what you earn for every sale through your link.

Per Sale Commission

$98.50

50% of every $246 sale · Paid via Stan Store

5 sales

$492.50

10 sales

$985

25 sales

$2,463

50 sales

$4,925

30-day cookie window - if someone clicks your link today and buys on April 5, you still get paid.

Top affiliate bonus: The affiliate with the most sales by April 1 gets a featured story takeover + feed shoutout on Elisabeth's main account to her full audience.

Part 02

The Offer

What your audience is getting. Memorize the math - it sells itself.

What's Inside	Value
175+ Pre-Researched Brand Database with contacts	$297
60+ Copy-Paste Negotiation Scripts	$497
Rate Calculator + Defense Scripts	$97
Deal Tracker CRM	$97
9 AI-Powered Tools (Rate Calc, Brand Qualifier, Closer Coach, Pitch Reviewer, Repurposing Engine)	$246
12 Outbound Pitch Templates	$147
Retainer Conversion Playbook	$246
30-Day Beginner Action Plan	$97
TOTAL VALUE	$1,626

The math that closes the sale:

$1,626 in value → $246 tax season price → 85% off → one deal pays for the entire kit.

30-day coaching guarantee. Use the scripts on real brands. If they don't work, email Elisabeth for a personal coaching session. No questions, no hoops.

Tax season angle: Creators are staring at their tax returns right now seeing exactly how much they undercharged. AND the kit is a business expense they can write off.

Part 03

Elisabeth's Background

Use this for credibility. Your audience will ask "who made this?"

The Short Version (for your content)

"Elisabeth spent 15 years in enterprise B2B sales - Criteo, Bloomberg, Deel. She was closing six-figure deals in boardrooms. Then she took every framework that worked in corporate negotiations and rebuilt them for UGC creator DMs. She hit 268% of quota and closed $1.2M+ in B2B deals. The UGC Closer Kit is those same frameworks but built so any creator can use them - even if you've never negotiated before."

Key Credibility Points

15 years enterprise B2B sales (Criteo, Bloomberg, Deel)
$1.2M+ in B2B deals closed
268% of quota attainment at Criteo
Built as a Notion workspace - not a course, no video series
Real creator results: Ty ($150→$800), Candi ($4,750 deal), Mel ($800/video), Milena (2 brand responses in 24 hours)

Part 04

The 60+ Negotiation Scripts

This is the core product. When your audience asks "what's actually in it?" - here are the answers. Click each to see the full script.

Script 1: The Rate Anchor

How to open the price conversation so YOU set the frame

▼

Thanks for reaching out about [project type] - I'd love to work together. For [number] [deliverable type] with [usage terms you want], my rate is [your rate]. That includes [list what's included: scripting, filming, editing, one round of revisions]. I structure pricing this way because it reflects the production value and strategic thinking that goes into content that actually converts - not just content that looks good. Happy to walk through what's included if helpful.

Why it works: You anchor high and justify with value, not hours. The brand negotiates down from your number instead of you negotiating up from theirs.

Script 2: The Counter-Offer

When they lowball you - give options, never say no

▼

I appreciate the offer. I'm not able to meet that rate for this scope, but here's what I can do: Option A: [reduced deliverables] at [their budget] - this removes [what you're cutting]. Option B: The full package at [your rate] - this is my standard for [deliverable type] with [usage terms]. I'd rather adjust scope than cut quality. Which works better for your team?

Why it works: Reframe the budget conversation as a scope conversation. The brand feels in control while you protect your rate.

Script 3: The Usage Rights Upsell

Turn a $500 deal into a $1,200 deal

▼

Quick question before I send the final quote - what usage are you planning for this content? If it's organic only (your brand social channels), that's included in the base rate. If you're planning paid media (Meta ads, TikTok Spark, YouTube pre-roll), I license that separately because paid distribution means the content is working harder - driving revenue, not just engagement. Paid usage: +[percentage or flat rate] for [time period]. Whitelisting: +[amount] for [time period]. I can send a quick usage rights breakdown if that's helpful.

Why it works: Most creators bundle everything and leave thousands on the table. This positions usage rights as standard industry practice.

Script 4: The Exclusivity Premium

When they want you off competing brands

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I can absolutely do exclusivity within [their category/niche]. My standard exclusivity premium is [amount or percentage] on top of the base rate for [time period], because exclusivity means I'm turning down other opportunities in this space during that window. For context, most brands I work with do a 30-day exclusivity window - that balances protection for your campaign with flexibility for my business. Want me to add that to the quote, or would a shorter exclusivity window work better for your budget?

Why it works: Frame exclusivity as valuable and give them a standard benchmark. The "shorter window" option lets budget-conscious brands feel like they got a deal.

Script 5: The Ghost Recovery

When they go silent after seeming interested

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Hey [name] - circling back on the [project type] proposal I sent on [date]. I know timelines shift on the brand side - totally understand. I'm currently booking [timeframe] projects, so I wanted to check: is this still on your radar, or has the timeline changed? If the scope or budget needs to shift, happy to revisit. If it's a no, no hard feelings - I'd rather know so I can plan my calendar. Either way, thanks for considering me.

Why it works: Creates soft urgency, gives them an easy "out" (which makes them more likely to respond), and positions you as professional, not desperate.

Script 6: The Scope Creep Defense

Prevent extra work without extra pay

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Just to confirm before we kick off: this project includes [number] round(s) of revisions on the final deliverables. A revision round means consolidated feedback sent in one batch - I'll turn it around within [timeframe]. If additional rounds are needed beyond that, I'm happy to accommodate at [rate per round]. I find that setting this upfront keeps the project smooth for both of us and avoids back-and-forth that delays your launch timeline. Sound good?

Why it works: Set the boundary before work begins, when you have the most leverage. Framed as their benefit - keeps things smooth, avoids delays.

Script 7: The Payment Terms

Get paid on YOUR timeline

▼

My standard payment terms are [your terms - e.g., 50% upfront, 50% on delivery] with payment due within [timeframe] of invoice. For the upfront portion: I begin production once that's received. For the balance: I deliver final files within [timeframe] of receiving the remaining payment. This structure protects both sides - you don't pay in full until you have content, and I don't deliver final assets until the project is funded. I can send an invoice via [payment method] right away. What email should I send it to?

Why it works: Present terms as standard, then immediately move to execution. The faster you move past terms to logistics, the less likely they push back.

Script 8: The Retainer Close

Turn one-off deals into recurring revenue

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Now that we've wrapped [project name] - the content performed [note metrics or feedback]. I wanted to float something: a lot of the brands I work with move to a monthly retainer after the first project because it locks in priority scheduling and a better per-piece rate. Here's what that looks like: [Number] pieces/month → [retainer rate] (that's [percentage]% below my per-project rate) Includes: [list deliverables, usage terms, revision rounds] Commitment: [minimum term] with [notice period] cancellation This works well for brands running always-on content - you get consistency without re-briefing a new creator every month. Want me to send a formal proposal?

Why it works: Pitch the retainer when your value is freshest - right after delivery. The "better per-piece rate" gives them financial incentive. This is how enterprise AMs turn one deal into annual contracts.

Plus 50+ More Situational Scripts For:

• First-time cold pitching a brand
• Responding when brands reach out to YOU
• Negotiating multi-video packages
• Handling "we don't have budget"
• Asking for testimonials after delivery
• Re-engaging past clients
• Holiday/seasonal rate adjustments
• Handling revision requests beyond scope
• Negotiating with agencies vs. direct brands
• Rate card formatting and presentation
• The walk-away script (most powerful tool)
• Upselling retainers mid-project

Key talking point: "These aren't vague templates. Each script has the exact words AND an explanation of WHY it works from a sales psychology perspective. Copy, paste, customize the brackets, send."

Part 05

Your 10-Day Plan

Follow this timeline. Each day builds on the last. By March 30, your audience is primed and ready.

March 20-22 · Warm-Up

Plant the Seed (No Selling)

Post about undercharging in UGC. Your own story or a relatable scenario. "I looked at my tax return and realized I left $X,000 on the table last year by not negotiating." Give one free tip. Zero mention of the kit.

March 23-25 · Build Curiosity

Agitate the Problem

Share a specific lowball moment. Screenshot a win. "I've been using a system for negotiating brand deals that changed my rates. More coming soon." Use a poll: "What's your biggest struggle with brand deals?"

March 26-27 · Tease

Preview the Kit

"Something big drops Friday." Show 2-3 things inside (screenshot brand database, one script title, AI tools). Start collecting DMs: "Comment CLOSER if you want the link when it goes live."

March 28-30 · Build Hype

Countdown + Social Proof

Share testimonials. "48 hours. If you're a UGC creator who wants to stop undercharging, Friday is your day." Eve-of-launch: go live or post stories about WHY you believe in this.

🔥 March 30 · LAUNCH DAY

Full Send

Morning: Post + stories + DM everyone who said CLOSER.
Midday: Share a specific script and explain how you'd use it.
Evening: Urgency - "72-hour deal. After Sunday, $497."

March 31 · Urgency Push

24 Hours Left

One more testimonial. "24 hours left at $246." Repost morning content to stories.

April 1 · Final Close

Last Chance at Midnight

"Timer runs out tonight. $246 → $497 at midnight." Share final buyer reactions. Coordinate with all affiliates for a simultaneous evening push.

Part 06

Ready-to-Use Content Templates

Customize these in your voice. Copy button grabs the text - then make it yours.

Instagram/TikTok Story Sequence

6 stories · Launch Day

▼

Story 1: "Tax season just made something very clear..." Story 2: "I looked at my 2025 numbers and realized I was leaving thousands on the table because I didn't know how to negotiate." Story 3: "Then I found this system built by someone who spent 15 years in B2B sales. 60+ negotiation scripts. 175+ brand contacts. An AI tool that literally tells you what to say when a brand DMs you." Story 4: "It's called the UGC Closer Kit and it's $246 for 72 hours only (normally $497). One deal more than covers the cost." Story 5: [Screenshot of the Notion workspace or brand database] "This is what's inside. Not a course. A SYSTEM." Story 6: "Comment CLOSER or DM me for the link. 30-day guarantee - if the scripts don't work, personal coaching session."

Feed Post Caption

Instagram · Launch Day

▼

Tax season wake-up call 📋 I just realized how much money I left on the table last year by not negotiating brand deals properly. The truth? Most UGC creators are undercharging by 40-60% because they don't have the words for: → Setting their rate without flinching → Countering a lowball without losing the deal → Charging for usage rights (this alone is worth thousands) → Following up when brands ghost I found a system that solved all of this for me. It's called the UGC Closer Kit. Built by @perolikebro who spent 15 years closing $1.2M+ in B2B sales at Criteo, Bloomberg, and Deel. She turned those boardroom frameworks into 60+ copy-paste scripts for creator DMs. It's $246 for tax season only (72 hours). Normally $497. → $1,626 in value → 30-day coaching guarantee → One deal pays for the entire kit Comment CLOSER and I'll DM you the link 🖤 (This is my affiliate link - I genuinely believe in this and earn a commission if you purchase. Full transparency always.)

TikTok / Reel Script

45-60 seconds · Talking head

▼

[HOOK - talking head, eye contact] "If you're a UGC creator and you just did your taxes... you know the number hurt." [THE PROBLEM] "Because you said yes to $150 when you should have said $500. You gave away usage rights for free. And you're STILL underselling your work because you don't know what to say when a brand asks your rate." [THE SOLUTION] "There's a system called the UGC Closer Kit - built by someone who spent 15 years closing million-dollar deals. 60 negotiation scripts. 175 brand contacts. AI tools that literally coach you through brand DMs in real time." [THE PROOF] "One creator went from $150 to $800 per video using these scripts. Another closed a $4,750 deal. The ROI math is insane." [THE CTA] "It's $246 for 72 hours only - tax season deal. Comment CLOSER and I'll send you the link. 30-day guarantee - if the scripts don't work, personal coaching session."

DM Response Template

When someone comments CLOSER or asks about it

▼

Hey! Here's the link to the UGC Closer Kit: [YOUR AFFILIATE LINK] Quick breakdown: • 60+ negotiation scripts (copy-paste into brand DMs) • 175+ brand contacts with budgets • 9 AI tools including a Rate Calculator and Closer Coach • $246 for 72 hours (normally $497) • 30-day coaching guarantee Honestly the rate calculator alone was worth it for me - I realized I was undercharging by like 40%. One deal using the scripts and the kit pays for itself. Let me know if you have questions! 🖤

X / Twitter Post

Launch Day

▼

UGC creators are undercharging by 40-60% and it's not a confidence problem - it's a scripts problem. You don't need more followers. You need better words for when a brand asks your rate. The UGC Closer Kit: 60+ negotiation scripts, 175+ brand contacts, AI coaching tools. Built from $1.2M in B2B sales. $246 for 72 hours (tax season deal). One deal pays for the entire kit. Link in bio or DM me CLOSER 🖤

"When 5 different creators are all talking about the same thing at the same time, it creates the perception of a movement - not a promotion."

The Hormozi Surge Effect

Part 07

The Coordinated Launch Surge

March 30 morning - all 4 affiliates + Elisabeth post within the same 1-2 hour window.

Launch Morning Schedule

9:00 AM EST - Elisabeth posts launch content (feed + stories)

9:15 AM - Affiliate 1 posts their story/reel

9:30 AM - Affiliate 2 posts their story/reel

9:45 AM - Affiliate 3 posts their story/reel

10:00 AM - Affiliate 4 posts their story/reel

What this creates: People who follow 2+ of you see multiple posts about the same thing → "everyone's talking about this" → algorithm rewards the engagement cluster → more reach for everyone → FOMO for anyone on the fence.

The Group Chat (Critical)

Elisabeth will create a group DM with all affiliates. On launch day:

Real-time sales updates: "10 sales in the first hour!"
Share buyer DMs and reactions as they come in
Celebrate each affiliate's wins: "[Name] just hit 5 referrals!"
Keep energy HIGH all day - we're a team

Part 08

Your Affiliate-Exclusive Bonus

Offer something unique so your audience has a reason to buy through YOU specifically.

Pick One (or Create Your Own)

30-min 1:1 rate review call - high perceived value, low time cost
Your personal brand pitch template that landed you a specific brand - unique, can't get anywhere else
Screen recording walkthrough of how you use the kit - makes the product tangible
Private accountability group for the 30-day action plan - community element

How it works: Buyer purchases through your link → DMs you with receipt screenshot → you deliver the bonus. Simple.

Part 09

The Rules

Keep it authentic. Keep it honest. Keep it you.

✅ DO

Be honest - say it's an affiliate link
Share your GENUINE experience with the kit
Use keyword DMs (comment CLOSER/TAX/RATE)
Focus on the PROBLEM, not features
Mention the 30-day guarantee
Use the tax season write-off angle
Post at YOUR normal times
Reply to every comment within 1 hour on launch day

❌ DON'T

Spam your link in other people's comments
Make income claims you can't back up
Post more than 2-3 kit posts per day
Copy Elisabeth's content word for word
Pressure people in DMs
Forget to disclose the affiliate relationship (FTC)

Part 10

FAQ Cheat Sheet

When your audience asks questions, here are your answers.

"What is it?"

A Notion workspace with 60+ negotiation scripts, 175+ brand contacts, and 9 AI tools. Not a course. A system. You open it, grab a script, customize the brackets, send it. 60 seconds.

"Who made it?"

Elisabeth (@perolikebro) - 15 years in B2B sales at Criteo, Bloomberg, Deel. $1.2M+ in deals. 268% of quota. She rebuilt boardroom frameworks for creator DMs.

"Why $246?"

Tax season deal. Normally $497. The $246 price is only March 30 – April 1. One brand deal using the scripts pays for the entire kit.

"Does it actually work?"

Ty went from $150 to $800 per video. Candi closed a $4,750 deal. Mel charges $800/video now. Milena got 2 brand responses in 24 hours using the templates.

"What if it doesn't work for me?"

30-day coaching guarantee. Use the scripts on real brands. If they don't work, email Elisabeth for a personal coaching session. No questions asked.

"I'm a beginner / don't have many followers"

The scripts work regardless of follower count. You're selling the value of your content to brands, not your audience size. The system teaches you how to position that.

"Is this a course?"

No. It's a Notion workspace. No videos to watch. No modules to complete. Open it, grab the script, send it. Done.

"Can I write this off on taxes?"

Yes - it's a business tool/education expense. Keep your receipt.

Part 11

What Elisabeth Will Provide

Everything you need. Your job is to show up and be yourself.

Your unique affiliate link (Stan Store tracking)
Free access to the full UGC Closer Kit (use it before promoting)
Product screenshots (Notion workspace, brand database, AI tools, scripts)
Testimonial screenshots (Ty, Candi, Mel, Milena - permission to share)
Value stack graphic ($1,626 breakdown)
Story slide templates (Canva - customize with your branding)
This full brief
Group chat access for launch day coordination
Direct line to Elisabeth for questions during launch window

UGC Closer KitAffiliate Launch Brief